Monthly Archives - February 2016

Marketing Trends for 2016 – Will we be in a post-digital era?

This graph shows the results of our survey as of 8 February 2016. Our poll received over 1,500 answers, so thanks to all those who took part.Here, for your reference, is the full alphabetical break-down of activities which helps explain the results. For example, Big Data is surprisingly high, but this includes market insight and predictive analyticsBig Data (including market and customer insight and predictive analytics) Content marketing Communities (Branded niche or vertical communities) Conversion rate optimisation (CRO) / improving website experiences Display (Banners [...]