Monthly Archives - October 2018

How to Combine Facebook Ads and Email Marketing for Better Conversions : Social Media Examiner

Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. How to Combine Facebook Ads and Email Marketing for Better Conversions by Rand Owens on Social Media Examiner.Why Your Business Needs Both Facebook Ads and Email Marketing For as long as I can remember, marketers have hailed email marketing as the best strategy in terms of [...]

7 Ways to Create Better Instagram Engagement for Businesses : Social Media Examiner

Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement. 7 Ways to Create Better Instagram Engagement for Businesses by Corinna Keefe on Social Media Examiner.#1: Follow Through on Follower Engagement to Stay in Step With Your Community While it’s the first rule of social media marketing, lots of brands and marketers don’t follow through on follower engagement with their content. When [...]

How to Use Facebook Dynamic Ads for Time-Sensitive Sales : Social Media Examiner

Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. How to Use Facebook Dynamic Ads for Time-Sensitive Sales by Renata Ekine on Social Media Examiner.#1: Design Product Images That Reflect the Holiday Season This holiday season is the perfect opportunity to [...]

How to Drive Organic Traffic With Bots : Social Media Examiner

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Natasha Takahashi, a chatbot expert and founder of the School of Bots, a community for marketers seeking to master bots. She also hosts the There’s [...]

Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 : Social Media Examiner

Do you ever get stuck? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.The show begins with Mike and marketing managers Jennifer Ballard and Kim Reynolds reviewing some new data that could drastically impact ad campaigns, potentially saving the [...]

How to Succeed in Social Media Without Posting Any Content : Social Media Examiner

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content. How to Succeed in Social Media Without Posting Any Content by Valerie Morris on Social Media Examiner.#1: Unify Personal and Business Channels With Consistent Branding One of the best ways to use social media involves [...]

How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences : Social Media Examiner

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences by Charlie Lawrance on Social Media Examiner.What Is the Facebook Split Testing Feature? The Facebook split testing feature lets you become a more data-driven marketer. [...]

How to Use Instagram Nametags for Marketing : Social Media Examiner

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. How to Use Instagram Nametags for Marketing by Jenn Herman on Social Media Examiner.What Are Instagram Nametags?Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook Messenger codes. They’re designed to be scanned quickly, and easily take people to [...]

How to Use Custom Facebook Frames for Facebook Dynamic Ads : Social Media Examiner

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns.How to Use Custom Facebook Frames for Facebook Dynamic Ads by Renata Ekine on Social Media Examiner.Why Customize the Appearance of Your Facebook Dynamic Ads? When it comes to Facebook dynamic ads, all advertisers compete with similar-looking posts: a product image ad [...]

Is Facebook Long-Form Video Dead? : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, join us as we discuss Social Media Examiner’s reasons for pulling three shows from Facebook with Michael Stelzner. Plus Amanda Bond brings us the latest in Facebook ads news. Watch the Social Media Marketing Talk Show If you’re new to the show, click on the [...]