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How to Use LinkedIn Elevate to Manage an Employee Advocacy Program : Social Media Examiner

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner. Original Source

How to Optimize Your Ad Budget Between Facebook and Instagram : Social Media Examiner

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. How to Optimize Your Ad Budget Between Facebook and Instagram by Diego Rios on Social Media Examiner.Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise through Facebook’s platform, you have four major placement options: Facebook, [...]

IGTV Video Previews Now Sharable to Instagram Stories : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn Herman and Alisa Meredith. Watch the Social Media Marketing Talk Show If you’re new to the show, click on the green “Watch replay” button below and [...]

How to Create Ads That Move People to Action : Social Media Examiner

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Talia Wolf. She’s the founder of GetUplift, an agency that specializes in conversion rate optimization for [...]

Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 : Social Media Examiner

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.The show opens with Mike sharing a decision to pause promotion of the conference to [...]

6 Collaboration Tools for Social Media Teams : Social Media Examiner

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. 6 Collaboration Tools for Social Media Teams by Adina Jipa on Social Media Examiner.#1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and manage customer demands from a single location. Front offers a 14-day free trial, [...]

7 Reasons Your Facebook Ads Do Not Convert : Social Media Examiner

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. 7 Reasons Your Facebook Ads Do Not Convert by Marie Page on Social Media Examiner.#1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and part of that process is completing the Detailed Targeting box. You add [...]

How to Set Up an Instagram DM Workflow : Social Media Examiner

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. How to Setup an Instagram DM Workflow by Christy Laurence on Social Media Examiner.#1: Determine the Tone for Instagram DM Replies Many people think a brand’s impact happens during a customer’s conversation with [...]

How to Use the Facebook Attribution Tool to Measure Your Marketing Impact : Social Media Examiner

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. How to Use the Facebook Attribution Tool to Measure Your Marketing Impact by Charlie Lawrance on Social Media Examiner.What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking at attribution in the wider context of digital [...]

What Do Facebook’s New Strategic Plans Mean for Marketers? : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests include Mari Smith and Jeff Sieh. Watch the Social Media Marketing Talk Show If you’re new to the show, click on the green “Watch replay” button [...]